Twitter has undoubtedly been a hot topic for quite a few months now. We know hospitals for example have been twittering during surgeries and other organizations like HIMSS have been using it to publicize Web content and upcoming events. But, what’s in it for you as a healthcare IT vendor?
The value of business-to-business and business-to-consumer [...]
Naming a new product or company is a tricky endeavor, but when done right it can make you stand out from the rest. When done wrong, however, it can result in your company or product blending in with everything else in its category.
Further adding to the complexity of this process, estimates show that an average [...]
When it comes to advertising, healthcare marketers have numerous options for spending their ad dollars, from print venues and banner ads to moving billboards and pay-per-click promotions. Ever wonder where the future is headed? Despite numerous predictions that print media is dying and will be replaced by the Web, the future is hardly that clear [...]
Alden Solovy, executive editor of Hospitals & Health Networks and associate publisher for the Journals of the American Hospital Association, shares his thoughts on the power of inspirational stories and the connections that can be made through letters.
Connection. Understanding. Celebration. Health care workers—slogging through the necessary, rewarding but difficult work of quality and safety initiatives, [...]
With lawmakers debating healthcare reform and how to allocate stimulus funds on a daily basis, it is more important than ever to understand the reality of today’s HIT landscape. Knowing the difference between terms such as EHR, EMR and PHR and being able to define concepts such as ‘comparative effectiveness’ and ‘meaningful use’ are [...]
It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, these [...]
Unsatisfied with Google’s seemingly widespread domination of all things online, Microsoft reloads with Bing, adding to an already saturated market of search engines. Bing is the replacement search engine for Live Search (also formerly known as Windows Live Search or MSN Search) and the latest effort from Microsoft to compete with tech rival, Google. Microsoft’s [...]
I’ve been reflecting on Michael Jackson amid the deluge of media coverage that started last Thursday. I’ve talked about his life with my colleagues—many of whom weren’t even born when Michael hit stride. So, my version of the Michael Jackson brand represents a sum of experiences that spans nearly 40 years, and includes the young, [...]