“What are you doing?”
You’re ready to tell the world…but who will listen?
After joining Twitter, I was able to quickly identify a number of colleagues, publications, associations and industry thought leaders to follow. But getting my own followers was a bit more challenging.
Kevin Rose, who was once the second most followed person [...]
Meta Tags – Keywords and descriptions that are included in the coding of Web pages and serve as content indicators for Web crawlers.
In the 1990s, search engines used meta tags to rank pages, and marketers would use these keywords and phrases to improve the search engine optimization (SEO) of Web pages. Today, meta tags are [...]
The healthcare industry lost one of its veterans this week. Our friend and colleague Thomas Peake was vacationing with his wife in the Grand Canyon, and while hiking alone, died from a fall on the Grand Canyon National Park Lava Falls Trail.
Thomas was a copywriter on our staff for many years. He was one of [...]
This Q&A is from our conversation with Jim Riley, vice president sales and marketing at Capario. We asked him to share his thoughts on the healthcare company’s recent rebranding initiative, which spanned everything from a new corporate name, logo and tagline to a new Web site, collateral materials and a comprehensive public relations campaign.
Q: Why [...]
In public relations, press releases aren’t really the Holy Grail, but they are certainly a meat and potatoes staple of the profession. That being said, many have speculated if this form of PR is moving toward extinction, especially as social media continues to gain momentum. A recent opinion piece from Bulldog Reporter highlights this exact [...]
When discussing social media with our healthcare IT clients or industry colleagues that are new to the realm of Web 2.0, the inevitable question we’re often faced with is “how do you find the time to keep up and do all this blogging and twittering?”
Yes, blogs, RSS feeds, Twitter, Facebook, LinkedIn, YouTube and other social [...]
Thank you to everyone who attended last week’s webinar, Incorporating virtual conferences into your strategic marketing efforts. The event, featuring Danielle Hartley, VP, Associate Publisher – MedTech Publishing, was successful and supplied attendees with a better understanding of virtual conferences, how these online venues are rapidly expanding and how to utilize these events for marketing [...]
Mark Hagland is a nationally recognized health care journalist, public speaker, and author. More information about him and about his work can be found at www.markhagland.org. In the following entry, he shares a few thoughts about the health care reform that is already happening in America.
With all the heat surrounding the national health care reform [...]