#FollowFriday (#ff) – Every Friday, tweeters include this Twitter meme in a post that suggests other Twitter accounts for people to follow. Tweeters recommend that their followers monitor these accounts because they provide valuable information or are interesting members of the Twitter universe. This weekly event is a great way for Twitters to earn credibility [...]
Twitter is rapidly becoming an everyday tool for all businesses, including healthcare IT companies. As this social network becomes more entrenched in the marketing and PR world, people need to understand ways to successfully use Twitter to promote their company or brand. After finding ways to attract fellow Tweeters to follow an account, people running [...]
TweetMeme – This is an online service that aggregates all of the links on Twitter to determine which links are the most popular. The service then categorizes the links into categories, subcategories and channels to make it easier for users to find links that are of interest to them.
The company that runs TweetMeme created a [...]
That’s right. Social media isn’t a fad, but instead a fundamental shift in the way we communicate in both business and personal aspects. A few months back, I wrote the blog post, “Social Media: A passing phase that’ll never catch on…just like the Internet,” and to that same point, the video below from Socialnomics demonstrates [...]
Earlier this year, Google announced its latest product, Google Wave, and positioned it as a revolutionary way to communicate and collaborate on projects. Although not much was known about Google Wave in the first few months after the announcement, executives did share that Google Wave would give users the following features:
The ability to share documents [...]
Beta – A beta version of a Web site or software is the first release to the outside community and typically used for evaluation and testing. Typically, beta means that the company and/or developer are still working on the site and software, and would appreciate feedback.
Although the terms “beta” is usually attached to a Web [...]
Social media marketing. It’s a hot topic that everyone’s talking about, especially as companies are evaluating their marketing strategies for 2010. The big question is: Are social media tactics really effective for B2B outreach?
Yes.
Didn’t expect such a clear-cut answer did you? If you think about it, it’s a no brainer. Social media provides you with [...]
Whether you’re selling to consumers or other businesses, there’s no better endorsement than one from a client, and this is especially true for healthcare IT vendors. Showing prospects that you have clients willing to speak on your behalf gives your product third-party credibility and often puts it ahead of competitive products. We’ve included five ways [...]
Microblogging – A form of blogging which only allows the author to post short, text-message style entries. Often these short posts link to a longer article, picture or multimedia site which expands on the post.
Currently, Twitter is the preeminent site for microblogging, but other sites such as Tumblr, Plurk and Jaiku also provide a platform [...]
The use of social media and networking sites has blurred the line between employees’ personal and professional lives in unprecedented ways. Work history is displayed prominently on LinkedIn profiles. Twitter encourages users to share nuggets throughout their day, whether they are at work or at play. Facebook provides a forum for dialog, discussing – and [...]