With 2009 drawing to a close, experts have been publishing their trends and predictions for social media in 2010. One common prediction is that an individual’s social media experience will continue to become more cohesive. One tool already leading the charge in this area is OpenID. With an OpenID, the user can log into many sites [...]
Too often, presenters fail to communicate effectively with their audiences because their presentations sail right over the audiences’ heads. Why? It’s often the presenter’s need to describe every feature and every benefit of their product, describe every relationship with every client, and to reinforce their long tenure in the industry.
At every healthcare trade show and [...]
ROI - Maybe you are wondering why such a familiar term made the cut this week, but in social media, ROI has taken on a new meaning. While projected return on investment can be a deciding factor in implementing a social media program, the other ROI, the risk of ignoring social media, is beginning to make [...]
#hcsm – The hashtag #hcsm is used by members of the Healthcare Communications & Social Media community to create dialogue on Twitter. By ending your tweets with this hashtag, anyone who is looking will know that you have something to say about how social media is used in the healthcare space. Members of the community [...]
What is ambient advertising?
I first heard the term while working in New Zealand. The term started to appear in British media jargon quite a few years back but is now a standard term within the advertising industry. It refers to advertising that occurs in a non-traditional medium outside the home. For instance, printing a message [...]
Medpedia – Combining social media with the healthcare industry, the Medpedia Project was launched in February 2009 in association with Harvard Medical School, Stanford School of Medicine, and several more medical and government institutions. Medpedia is a place where people can go to not only learn about health issues that are top of mind, but [...]
Last month Twitter unveiled its latest feature – lists. This new feature provides a way to organize the people you are following and a way to find new accounts on Twitter – including people that may be experts in a certain subject or interested in the same hobby as you. The idea for lists on [...]