E-patient – An e-patient is simply a healthcare consumer who uses the Internet to find health information. According to a recent study released by the Pew Internet & American Life Project, 61 percent of American adults go online to find health information. This number is up from 25 percent in 2000. (During this time, the [...]
Alltop – Alltop is an Internet news aggregator that helps users keep up-to-date on any news topic in which they may be interested. The main page consists of several RSS feeds which cover a variety of the most popular sources of news and information on the Internet. This ranges from traditional outlets like the New [...]
Changing a corporate logo and brand identity is only advisable if the change better reflects the company’s work or beliefs. The same applies to healthcare technology providers. If your company makes significant changes to its product lineup or makes a new acquisition, it is important to keep your brand’s identity consistent with what your company [...]
mHealth – mHealth, or mobile health, is the term that has been applied to medical and public health practice supported by mobile devices. mHealth applications include tools that can perform a number of different functions, including the ability to collect community health data, deliver healthcare information to practitioners and patients, provide emergency response systems and [...]
We have the good fortune of working with many different entrepreneurs in the healthcare industry. These visionaries all have a common mission to not only deliver fantastic innovation into an industry that desperately needs it, but also to make a difference in the lives of everyday people through better healthcare. This [...]
Augmented reality – In keeping with the theme of social media trends for 2010, this week’s entry will discuss augmented reality. Augmented reality (AR), simply defined, is the combination of a real-world environment with something virtual. Perhaps the most commonly known example of AR in American culture is the yellow line that marks a first [...]
Face it. There’s a LOT of stuff out there. Your company must do everything it can to eliminate reasons your market might miss you amidst the daily tsunami of information. Here are 5 ways companies miss opportunities to be noticed.
Your URL is hard to find and non-intuitive. If your corporate name is Healthy Days, Inc., [...]