Your most important audience is your employees…are you paying attention?
Your company is jumping on the social media bandwagon. You are pushing messages out on Facebook, Twitter, Linkedin, online blogs and even having your CEO checking in on Foursquare. All of your PR and Marketing 2.0 efforts are covered, right?
Wrong.
In the new age of social media [...]
Lifecasting: One of the newest trends in social media is lifecasting. Lifecasting is defined as the continuous broadcast of a person’s life through digital media, specifically the Internet. Thanks to sites like Justin.tv and Ustream.tv, anyone with an Internet connection can do this. Users can choose whether or not to interact with their viewers, and [...]
Lots of folks talk about mapping ICD-9 codes to ICD-10 codes and vice versa. That’s a very important, very practical need. After all, once the 250.xx series goes away, for example, clinicians must know how to code for their diabetic patients.
But focus too intently on code crosswalks and you could be missing the forest [...]
With the increasing emphasis on social media, it’s becoming more challenging for healthcare organizations to decide how to allocate their marketing dollars for maximum effectiveness. While focusing on traditional, outbound marketing strategies such as print advertising, tradeshows and direct mail has been the rule of thumb for many years, the pendulum is swinging towards inbound [...]
Crowdsourcing: Crowdsourcing is a combination of the terms crowd and outsourcing. In social media, crowdsourcing is when someone uses his or her network to find a quick answer to a question. This can be anything from a reporter looking for source information to a traveler searching for a great restaurant in an unfamiliar city. This [...]
Imagine you’re preparing a slide presentation to deliver to an audience. But there are a few details about your audience that will affect choices you make in preparing your slides.
First, the audience members each speak a different language – from English to Spanish, French, German and Italian, to Mandarin, Hindi, Arabic, Portuguese and Bengali. Not [...]
The Fifth Annual National Health IT Week is being held June 14 -18, 2010 in Washington, DC. Join us for this collaborative forum where public and private healthcare constituents will work in partnership to educate industry and policy stakeholders on the value of health IT for the US healthcare system. Now, with the enactment of [...]
Meme: If the definition of an Internet meme seems ambiguous, it’s probably because it is. A meme is any idea or thing that can be spread from one person to another. On the Internet, this can be anything from a video or photo that has gone viral to a chain e-mail or those ubiquitous questionnaires [...]
Social Bookmarking: Social bookmarking is a way for users to manage and share bookmarks of websites on the Internet without being tied to one computer’s browser. Bookmarks can be tagged and sorted into categories, and descriptions can be added to the bookmarks to let others know what the bookmark contains. The most popular social bookmarking [...]
As marketers, we try our best to stay ahead of the curve when it comes to social media, its tools and its practices, and we do our best to communicate the advantages of a strong online presence to our clients and our bosses. In healthcare, we often take for granted how the Web is being [...]