Dodge Communications

Strategic marketing and PR for the healthcare industry

Kaylyn Crawford

Kaylyn Crawford brings diverse experience in account management, social media, marketing and branding for the healthcare industry. As an account manager at Dodge Communications, Kaylyn uses her knowledge of the industry to provide strategic counsel across a variety of PR and marketing initiatives for Dodge’s healthcare technology clients.

Articles written by Kaylyn Crawford

Category: Employee Relations, Social Media

Public relations – more than just external relations

Your most important audience is your employees…are you paying attention?

Your company is jumping on the social media bandwagon. You are pushing messages out on Facebook, Twitter, Linkedin, online blogs and even having your CEO checking in on Foursquare. All of your PR and Marketing 2.0 efforts are covered, right?

Wrong.

In the new age of social media marketing efforts, companies can become inundated with these outlets and pushing messages out, forgetting about their greatest asset within, the employees.

With just a few simple tweaks, your company can ensure that the information employees receive is from you and not their RSS feeds.

(more…)

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