Many believe that traditional marketing materials are somewhat antiquated in the new Web world. While the Web has taken over increasingly important visibility roles, marketing materials still play an important part in communicating the features and benefits of a medical device company’s products as well as its corporate vision in its core sector. Next to [...]
The term “accountable care” grew out of studies at Dartmouth Medical School which tracked the variation of quality and cost of care across the United States. Their findings showed that cost and quality were not always in alignment and that regions that spent a lot of money on healthcare did not always reap the benefit of [...]
Dr. Neil Baum is a nationally recognized urologist, speaker and author. His most recent book, Marketing Your Clinical Practices: Ethically, Effectively, Economically, Fourth Edition, is an updated and revised edition of the best selling guide to medical practice marketing, including new topics and advanced techniques. Dr. Baum also provides thoughts on various topics through his [...]
A few weeks ago, I was in Massachusetts visiting a sick family member. This is the area where I began my healthcare sales career back in 1983, and I had a great time remembering those early days. I was a sales manager at a ComputerLand, kind of an old version of BestBuy. One of my [...]
With the increasing emphasis on social media, it’s becoming more challenging for healthcare organizations to decide how to allocate their marketing dollars for maximum effectiveness. While focusing on traditional, outbound marketing strategies such as print advertising, tradeshows and direct mail has been the rule of thumb for many years, the pendulum is swinging towards inbound [...]
For the business-to-business segment of the healthcare industry, e-mail is a strategic, critical business tool and should be a foundation of every marketing campaign. Your audience is very computer oriented and may not focus on traditional mail pieces.
Here are a few more reasons why we like adding them to our marketing mix:
1. Faster turnaround
With emails, [...]
New social media platforms spring up every day, and allow the world to learn even more about your company from Web sites such as Twitter, LinkedIn, Google Buzz and blogs, etc. In the healthcare industry, it’s become vital to have a strong social media strategy in place to ensure that your brand is well protected [...]
The following article ran in the November/December 2009 issue of Billing, the Journal of the Healthcare Billing & Management Association.
You’ve been together for years and although you’ve tried everything that you could, the spark’s just not there anymore. How could it be when there’s no communication? Sure, you’ve both been loyal till now, but if [...]
Huh? It may sound ridiculous, but it illustrates one of the most significant marketing and PR challenges facing healthcare IT companies today. Many innovative healthcare companies are pioneering products and services that are ahead of the market—helping improve patient safety, enabling better care delivery or delivering greater efficiencies to business operations. Yet your prospect often [...]
Earlier this year, Google announced its latest product, Google Wave, and positioned it as a revolutionary way to communicate and collaborate on projects. Although not much was known about Google Wave in the first few months after the announcement, executives did share that Google Wave would give users the following features:
The ability to share documents [...]