With social networks popping like weeds right now, healthcare firms need to make sure that they have a solid strategy for determining which network to join and when. Each week new social outlets emerge for different lifestyles, hobbies and careers – including ones for the healthcare industry.
So with new niche social networks starting every day, [...]
A few weeks ago, I was in Massachusetts visiting a sick family member. This is the area where I began my healthcare sales career back in 1983, and I had a great time remembering those early days. I was a sales manager at a ComputerLand, kind of an old version of BestBuy. One of my [...]
Imagine you’re preparing a slide presentation to deliver to an audience. But there are a few details about your audience that will affect choices you make in preparing your slides.
First, the audience members each speak a different language – from English to Spanish, French, German and Italian, to Mandarin, Hindi, Arabic, Portuguese and Bengali. Not [...]
For the business-to-business segment of the healthcare industry, e-mail is a strategic, critical business tool and should be a foundation of every marketing campaign. Your audience is very computer oriented and may not focus on traditional mail pieces.
Here are a few more reasons why we like adding them to our marketing mix:
1. Faster turnaround
With emails, [...]
I remember my first experience with a URL shortener. While browsing a thread on a popular forum about Ultimate Frisbee, my sport of choice during college, I came across a post linking to an older discussion on the same topic. But I hesitated when I noticed the link was to something called TinyURL.com with a [...]
As I was sweating through a spin class this week (Try it. Best workout ever.) I thought about how cycling relates to PR and marketing. There are some basic principles that make a cycling class effective, and the same principles work for brand building, too.
Never stop. Even when you’re resting in a cycling class, you’re [...]
Huh? It may sound ridiculous, but it illustrates one of the most significant marketing and PR challenges facing healthcare IT companies today. Many innovative healthcare companies are pioneering products and services that are ahead of the market—helping improve patient safety, enabling better care delivery or delivering greater efficiencies to business operations. Yet your prospect often [...]
Your company is developing a new product line and a team has been assembled and asked to come up with a name for the suite of products. Or maybe the CEO wants to launch a direct mail campaign targeting your top competitors and is looking for a strong and compelling way to convey your company’s [...]
Earlier this year, Google announced its latest product, Google Wave, and positioned it as a revolutionary way to communicate and collaborate on projects. Although not much was known about Google Wave in the first few months after the announcement, executives did share that Google Wave would give users the following features:
The ability to share documents [...]
Social media marketing. It’s a hot topic that everyone’s talking about, especially as companies are evaluating their marketing strategies for 2010. The big question is: Are social media tactics really effective for B2B outreach?
Yes.
Didn’t expect such a clear-cut answer did you? If you think about it, it’s a no brainer. Social media provides you with [...]