Authority: A couple weeks ago, we discussed Compete and the importance of vetting a Web site or blog before spending time on a pitch. Another valuable tool for this, available through the blog search database Technorati, is a site’s authority. Authority measures a site’s influence in the blogosphere within a similar content category based on [...]
In public relations, press releases aren’t really the Holy Grail, but they are certainly a meat and potatoes staple of the profession. That being said, many have speculated if this form of PR is moving toward extinction, especially as social media continues to gain momentum. A recent opinion piece from Bulldog Reporter highlights this exact [...]
With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic?
If so, you’re not alone. [...]
As we mentioned in a previous post, Dodge Communications sponsored a panel-based webinar focused on social media and its impact on our industry. Thanks to everyone who attended yesterday’s webinar: Healthcare editors weigh in on social media. The event went well, and we were honored to have five of the industry’s leading editors involved as [...]
By now, most people are aware of what Twitter is and how a “tweet” works. One unexpected aspect of this social media tool has been its positive impact on the relationship between journalists and PR professionals. We have found that an increasing amount of healthcare publications and journalists are utilizing Twitter as a vehicle for assembling [...]
Anthony Guerra, Editor-in-Chief for Healthcare Informatics, provides some solid tips on working more effectively with the media.
Selling is selling, and we’re all selling something. For me, I’m selling my audience, knowledge of the industry and professionalism when I try to get a healthcare CIO on the phone. I’m selling the fact that I know [...]