Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘New Media’

Category: New Media, Search Engine Optimization, Social Media, Word of the Week

Word of the Week: Trackback

Posted: Word of the Week

Trackback: A trackback on a blog is a notification that a particular entry has been linked to by another blog. This lets the original author know who is reading his or her post, adds legitimacy to the post by showing relevance, and provides readers with additional sources of information on that particular topic. Trackbacks generally [...]

Category: New Media, Social Media, Word of the Week

Word of the Week: Twitter Grader

Posted: Word of the Week

Twitter Grader: We have discussed many ways to monitor how Twitter activity is spread and what impact it can have. But how does all of this reflects upon the user, and how does the average tweeter stack up against his peers? Twitter Grader uses a combination of traits to apply a grade of 1-100 to [...]

Category: Branding, Marketing Communications, New Media, Social Media

Is the URL shortening revolution over, or has it only just begun?

Posted: Lawrence Hahn

I remember my first experience with a URL shortener. While browsing a thread on a popular forum about Ultimate Frisbee, my sport of choice during college, I came across a post linking to an older discussion on the same topic. But I hesitated when I noticed the link was to something called TinyURL.com with a [...]

Category: New Media, Public Relations, Social Media

Twitter gets “groups”

Posted: Megan Harrison

Last month Twitter unveiled its latest feature – lists. This new feature provides a way to organize the people you are following and a way to find new accounts on Twitter – including people that may be experts in a certain subject or interested in the same hobby as you. The idea for lists on [...]

Category: Healthcare Marketing, Marketing Communications, New Media

Google Wave – Reworking healthcare marketing

Posted: Megan Harrison

Earlier this year, Google announced its latest product, Google Wave, and positioned it as a revolutionary way to communicate and collaborate on projects. Although not much was known about Google Wave in the first few months after the announcement, executives did share that Google Wave would give users the following features:

The ability to share documents [...]

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