Posterous: Posterous is a site that allows anyone to post any item of interest to the Web at any time, then provides the user with a custom URL that they may then share via their social networks. Acting as a sort of hybrid of a blog and Twitter, all a user has to do is [...]
While the contractual details of basketball player LeBron James’ signing with the Miami Heat have been completed, we are now witnessing the public dissection of how the move was made, which is sure to continue for some time.
A quick recap: Last Thursday, ESPN hosted the LeBron James show, dedicated to the announcement of where James [...]
Ning: Ning is a site that allows anyone to create a fully functional social network for as little as $20 per year. This is a great tool for people who share similar hobbies, interests or ideals to get together on the Web. With features such as groups, photos, chat, RSS feeds and forums, along with [...]
API: API (application programming interface) is an interface that allows one software application to interact with another. In social media, the API is what allows sites like Twitter to be used through desktop applications such as TweetDeck or mobile applications like UberTwitter. Shared APIs also allows users’ Twitter updates to display on their Facebook page, [...]
Your most important audience is your employees…are you paying attention?
Your company is jumping on the social media bandwagon. You are pushing messages out on Facebook, Twitter, Linkedin, online blogs and even having your CEO checking in on Foursquare. All of your PR and Marketing 2.0 efforts are covered, right?
Wrong.
In the new age of social media [...]
Trackback: A trackback on a blog is a notification that a particular entry has been linked to by another blog. This lets the original author know who is reading his or her post, adds legitimacy to the post by showing relevance, and provides readers with additional sources of information on that particular topic. Trackbacks generally [...]
Twitter Grader: We have discussed many ways to monitor how Twitter activity is spread and what impact it can have. But how does all of this reflects upon the user, and how does the average tweeter stack up against his peers? Twitter Grader uses a combination of traits to apply a grade of 1-100 to [...]
Authority: A couple weeks ago, we discussed Compete and the importance of vetting a Web site or blog before spending time on a pitch. Another valuable tool for this, available through the blog search database Technorati, is a site’s authority. Authority measures a site’s influence in the blogosphere within a similar content category based on [...]
I remember my first experience with a URL shortener. While browsing a thread on a popular forum about Ultimate Frisbee, my sport of choice during college, I came across a post linking to an older discussion on the same topic. But I hesitated when I noticed the link was to something called TinyURL.com with a [...]
Social media offers the promise of far-reaching, online exposure at a relatively low cost. And today in healthcare B2B marketing, having a social media program as part as your overall promotional efforts is now more likely the norm than the differentiator. But there are companies that rush into social media marketing programs without a true [...]