Authority: A couple weeks ago, we discussed Compete and the importance of vetting a Web site or blog before spending time on a pitch. Another valuable tool for this, available through the blog search database Technorati, is a site’s authority. Authority measures a site’s influence in the blogosphere within a similar content category based on characteristics such as linking behavior and how well a blog’s content matches the category with which it is associated. Authority is measured from 1-1000, and each blog’s Technorati ranking is based upon its authority. The health category lists 1,362 blogs, and RHRealityCheck.org has the highest authority of all healthcare blogs at 950.
Past Words of the Week
TweetBeep, Compete, Astroturfing, WEGO Health, BackTweets, PDR.net, socialmention, Twazzup, Health Exchange, Health Tweeder, DIDGET, Thoora, Google Buzz, bit.ly, E-patient, Alltop, mHealth, Augmented reality, OpenID, ROI, #hcsm, Medpedia, Almost.at, Hashtag, FollowFriday, Beta, Microblogging, Sidewiki, Meta tags
