Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Blogging’

Category: Healthcare Communications, Social Media

Why should healthcare IT companies blog?

Posted: Jennifer Norman

Blog. Blog. Blog. Blog. Blog. Haven’t quite wrapped your head around the importance of blogging and social media in healthcare technology? Yet to embrace these outlets as part of your marketing strategy? When others discuss the subject of blogs, does it come across more as the “Wah, wah, wah” Charlie Brown hears when grownups talk? 
These [...]

Category: New Media, Search Engine Optimization, Social Media, Word of the Week

Word of the Week: Trackback

Posted: Word of the Week

Trackback: A trackback on a blog is a notification that a particular entry has been linked to by another blog. This lets the original author know who is reading his or her post, adds legitimacy to the post by showing relevance, and provides readers with additional sources of information on that particular topic. Trackbacks generally [...]

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