Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘EHR’

Category: Electronic Health Records, Healthcare Reform

E-mail should be included in meaningful use

Posted: Lawrence Hahn

As marketers, we try our best to stay ahead of the curve when it comes to social media, its tools and its practices, and we do our best to communicate the advantages of a strong online presence to our clients and our bosses. In healthcare, we often take for granted how the Web is being [...]

Category: Electronic Health Records

From a professional’s perspective, to one of a patient

Posted: Chowning Johnson

As I near the end of my pregnancy, I’m holding down my daytime gig of being a PR/marketing professional in HIT, but I’m also moonlighting as a professional patient. And, at the same time this is happening, the rollout of the ARRA incentives for meaningful EHR use draws closer. We’ve seen the articles lamenting the [...]

Category: HITECH Act, Healthcare Reform

A slice of meaningful use

Posted: Jennifer Norman

As the healthcare industry discussions continue surrounding the definition of meaningful use for electronic health records (EHRs), others have been seeking to define meaningful use as it relates to more appealing concepts.

Photo credited to Neil Versel’s blog with the original source as Pat Wise of HIMSS.

Category: Healthcare Communications, Social Media

10 ways healthcare companies can leverage the power of LinkedIn

Posted: Kathleen Bowley

With more than 40 million estimated users, LinkedIn is fast becoming an essential tool for professionals interested in more effectively promoting their businesses or expanding their career networks. While a growing number of professionals are ‘linking in,’ few users have truly optimized the value of this evolving social networking site. Here are some productive ways [...]

Category: Electronic Health Records, HITECH Act, Healthcare Reform

An EHR by any other name…

Posted: Kathleen Bowley

With lawmakers debating healthcare reform and how to allocate stimulus funds on a daily basis, it is more important than ever to understand the reality of today’s HIT landscape. Knowing the difference between terms such as EHR, EMR and PHR and being able to define concepts such as ‘comparative effectiveness’ and ‘meaningful use’ are [...]

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