With social networks popping like weeds right now, healthcare firms need to make sure that they have a solid strategy for determining which network to join and when. Each week new social outlets emerge for different lifestyles, hobbies and careers – including ones for the healthcare industry.
So with new niche social networks starting every day, [...]
If you’re in any way involved with marketing, you realize there’s something wrong with that question. It’s the word “waiting.” Marketing is defined as a strategy by which companies live and breathe – it demands outreach, communication and forward motion. If you have been sitting at your desk with a stack of outdated brochures and nowhere [...]
Digsby: For the social media enthusiast who is feeling spread too thin, Digsby is the perfect tool for integration. With one free account and a quick software download, Digsby users can combine all of their IM buddies from AIM, G-chat, MSN, etc. into one buddy list; manage multiple e-mail accounts from Gmail, AOL and Yahoo! [...]
API: API (application programming interface) is an interface that allows one software application to interact with another. In social media, the API is what allows sites like Twitter to be used through desktop applications such as TweetDeck or mobile applications like UberTwitter. Shared APIs also allows users’ Twitter updates to display on their Facebook page, [...]
Your most important audience is your employees…are you paying attention?
Your company is jumping on the social media bandwagon. You are pushing messages out on Facebook, Twitter, Linkedin, online blogs and even having your CEO checking in on Foursquare. All of your PR and Marketing 2.0 efforts are covered, right?
Wrong.
In the new age of social media [...]
Social media offers the promise of far-reaching, online exposure at a relatively low cost. And today in healthcare B2B marketing, having a social media program as part as your overall promotional efforts is now more likely the norm than the differentiator. But there are companies that rush into social media marketing programs without a true [...]
Last month Twitter unveiled its latest feature – lists. This new feature provides a way to organize the people you are following and a way to find new accounts on Twitter – including people that may be experts in a certain subject or interested in the same hobby as you. The idea for lists on [...]
The following article ran in the November/December 2009 issue of Billing, the Journal of the Healthcare Billing & Management Association.
You’ve been together for years and although you’ve tried everything that you could, the spark’s just not there anymore. How could it be when there’s no communication? Sure, you’ve both been loyal till now, but if [...]
That’s right. Social media isn’t a fad, but instead a fundamental shift in the way we communicate in both business and personal aspects. A few months back, I wrote the blog post, “Social Media: A passing phase that’ll never catch on…just like the Internet,” and to that same point, the video below from Socialnomics demonstrates [...]
Social media marketing. It’s a hot topic that everyone’s talking about, especially as companies are evaluating their marketing strategies for 2010. The big question is: Are social media tactics really effective for B2B outreach?
Yes.
Didn’t expect such a clear-cut answer did you? If you think about it, it’s a no brainer. Social media provides you with [...]