Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Google’

Category: Social Media, Word of the Week

Word of the Week: TweetedRanks

Posted: Word of the Week

TweetedRanks: TweetedRanks is a free and easy tool that does exactly what it sounds like: it tweets the Google ranks of any site you’ve associated with your account. Updates are sent via direct message, and users can also choose to get update messages via Google’s IM client, Google Talk. On the TweetedRanks site, users set [...]

Category: Branding, Marketing Tips

How do companies pick their names?

Posted: Solveig White

How did “Google” become Google? What does “Canon“ really mean, and where did “Skype“ come from? This article delves into just that, revealing the less-traditional routes and unique naming conventions companies use to create their names and become household terms.
 
Facing the task of creating a company name within the healthcare space? Here are a few key takeaways to [...]

Category: Healthcare Marketing, Marketing Communications, New Media

Google Wave – Reworking healthcare marketing

Posted: Megan Harrison

Earlier this year, Google announced its latest product, Google Wave, and positioned it as a revolutionary way to communicate and collaborate on projects. Although not much was known about Google Wave in the first few months after the announcement, executives did share that Google Wave would give users the following features:

The ability to share documents [...]

Category: Word of the Week

Word of the Week: Beta

Posted: Word of the Week

Beta – A beta version of a Web site or software is the first release to the outside community and typically used for evaluation and testing. Typically, beta means that the company and/or developer are still working on the site and software, and would appreciate feedback.
Although the terms “beta” is usually attached to a Web [...]

Category: Healthcare Communications, Marketing Communications

12 Words You Can Never Say in the Office

Posted: Nicole Hopkins

As technology evolves daily, it seems that the jargon used to reference the industry changes just as frequently too. You probably don’t hear people around the office referencing dial-up Internet, beepers or floppy discs, since they have all been replaced by terms such as DSL, iPhone and flash drives.
Business Week has put together a [...]

Category: Word of the Week

Word of the Week: Sidewiki

Posted: Word of the Week

Sidewiki – Google’s latest plug-in which allows Web site visitors to add commentary and notes to any Web page with this feature enabled.
Although these comments are largely uncontrolled and unmonitored, Google has built in a few features help users and Webmasters, including:

More relevant comments are brought to the top of the page, based on an [...]

Category: Media Relations, Public Relations

Back to basics: meat and potato press releases

Posted: Chowning Johnson

In public relations, press releases aren’t really the Holy Grail, but they are certainly a meat and potatoes staple of the profession. That being said, many have speculated if this form of PR is moving toward extinction, especially as social media continues to gain momentum. A recent opinion piece from Bulldog Reporter highlights this exact [...]

Category: Search Engine Optimization, Web sites

Search engine wars: Bing vs. Caffeine

Posted: Elisabeth Deckon

A few weeks ago, we introduced you to Bing, Microsoft’s replacement for Live Search. Now, shortly after Yahoo and Microsoft announce they are going to join forces on the search engine front, Google is answering back with Caffeine, a faster and more accurate way to search the Web.
While the front end of the popular search [...]

Category: Advertising, Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations, Search Engine Optimization, Social Media, Web sites

The next step in the Internet – Web 3.0

Posted: Victor Alvarez

It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, these [...]

Category: Branding, Marketing Communications, Search Engine Optimization, Web sites

Introducing Bing: A new way to google

Posted: Jennifer Norman

Unsatisfied with Google’s seemingly widespread domination of all things online, Microsoft reloads with Bing, adding to an already saturated market of search engines. Bing is the replacement search engine for Live Search (also formerly known as Windows Live Search or MSN Search) and the latest effort from Microsoft to compete with tech rival, Google. Microsoft’s [...]

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