Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Health IT’

Category: Marketing Tips, Public Relations, Social Media

Top 10 Twitterers for healthcare marketing and PR professionals

Posted: Cathi Hilpert

Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started:

Healthcare Information and Management Systems Society (@HIMSS). [...]

Category: Healthcare Communications, Healthcare Marketing, Public Relations, Social Media

Five Twitter myths decoded

Posted: Chowning Johnson

Twitter has been all the buzz for the past few months, but many people still have misconceptions about this social media tool from who is using it to how it can be used. Following, we’ve decoded some of the most prevalent Twitter myths in the healthcare industry.

Nobody in healthcare uses it.
To the contrary. I think [...]

Category: Branding, Healthcare Communications, Healthcare Marketing, Marketing Tips

What’s in a name?

Posted: Chowning Johnson

Naming a new product or company is a tricky endeavor, but when done right it can make you stand out from the rest. When done wrong, however, it can result in your company or product blending in with everything else in its category.
Further adding to the complexity of this process, estimates show that an average [...]

Category: Electronic Health Records, HITECH Act, Healthcare Reform

An EHR by any other name…

Posted: Kathleen Bowley

With lawmakers debating healthcare reform and how to allocate stimulus funds on a daily basis, it is more important than ever to understand the reality of today’s HIT landscape. Knowing the difference between terms such as EHR, EMR and PHR and being able to define concepts such as ‘comparative effectiveness’ and ‘meaningful use’ are [...]

Category: HITECH Act, Healthcare Reform

New members appointed to Health IT Policy Committee

Posted: Dave Anderson

A press release from the Department of Health and Human Services (HHS) announcing the appointment of three members to the Health Information Technology Policy Committee was released today, just before the committee’s first meeting Monday, May 11. These include:

Committee Chair: David Blumenthal, M.D., M.P.P.
National Coordinator for Health Information Technology
U.S. Department of Health and Human Services

Michael [...]

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