Dr. Neil Baum is a nationally recognized urologist, speaker and author. His most recent book, Marketing Your Clinical Practices: Ethically, Effectively, Economically, Fourth Edition, is an updated and revised edition of the best selling guide to medical practice marketing, including new topics and advanced techniques. Dr. Baum also provides thoughts on various topics through his [...]
A few weeks ago, I was in Massachusetts visiting a sick family member. This is the area where I began my healthcare sales career back in 1983, and I had a great time remembering those early days. I was a sales manager at a ComputerLand, kind of an old version of BestBuy. One of my [...]
With the increasing emphasis on social media, it’s becoming more challenging for healthcare organizations to decide how to allocate their marketing dollars for maximum effectiveness. While focusing on traditional, outbound marketing strategies such as print advertising, tradeshows and direct mail has been the rule of thumb for many years, the pendulum is swinging towards inbound [...]
Social media offers the promise of far-reaching, online exposure at a relatively low cost. And today in healthcare B2B marketing, having a social media program as part as your overall promotional efforts is now more likely the norm than the differentiator. But there are companies that rush into social media marketing programs without a true [...]
Earlier this year, Google announced its latest product, Google Wave, and positioned it as a revolutionary way to communicate and collaborate on projects. Although not much was known about Google Wave in the first few months after the announcement, executives did share that Google Wave would give users the following features:
The ability to share documents [...]
Whether you’re selling to consumers or other businesses, there’s no better endorsement than one from a client, and this is especially true for healthcare IT vendors. Showing prospects that you have clients willing to speak on your behalf gives your product third-party credibility and often puts it ahead of competitive products. We’ve included five ways [...]
Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started:
Healthcare Information and Management Systems Society (@HIMSS). [...]
This Q&A is from our conversation with Jim Riley, vice president sales and marketing at Capario. We asked him to share his thoughts on the healthcare company’s recent rebranding initiative, which spanned everything from a new corporate name, logo and tagline to a new Web site, collateral materials and a comprehensive public relations campaign.
Q: Why [...]
Twitter has been all the buzz for the past few months, but many people still have misconceptions about this social media tool from who is using it to how it can be used. Following, we’ve decoded some of the most prevalent Twitter myths in the healthcare industry.
Nobody in healthcare uses it.
To the contrary. I think [...]
Twitter has undoubtedly been a hot topic for quite a few months now. We know hospitals for example have been twittering during surgeries and other organizations like HIMSS have been using it to publicize Web content and upcoming events. But, what’s in it for you as a healthcare IT vendor?
The value of business-to-business and business-to-consumer [...]