Many believe that traditional marketing materials are somewhat antiquated in the new Web world. While the Web has taken over increasingly important visibility roles, marketing materials still play an important part in communicating the features and benefits of a medical device company’s products as well as its corporate vision in its core sector. Next to [...]
A prospective customer’s first interaction with a medical device company brand may typically take place online. It is, therefore, increasingly important to ensure that potential customers find a compelling, easy-to-navigate website that takes advantage of the latest technologies and design techniques, as well as addresses important issues vital to client success. An accurate and powerful [...]
Dr. Neil Baum is a nationally recognized urologist, speaker and author. His most recent book, Marketing Your Clinical Practices: Ethically, Effectively, Economically, Fourth Edition, is an updated and revised edition of the best selling guide to medical practice marketing, including new topics and advanced techniques. Dr. Baum also provides thoughts on various topics through his [...]
While the contractual details of basketball player LeBron James’ signing with the Miami Heat have been completed, we are now witnessing the public dissection of how the move was made, which is sure to continue for some time.
A quick recap: Last Thursday, ESPN hosted the LeBron James show, dedicated to the announcement of where James [...]
In this post, Dodge Client and Healthcare IT Consultant Celwyn Evans shares his views on meaningful use and the importance of clinical adoption within ongoing legislation.
Understanding “meaningful use” is a little like peeling an onion. Yes, without full preparation, it might well make you tear up, but more fundamentally, you learn a little more with [...]
Authority: A couple weeks ago, we discussed Compete and the importance of vetting a Web site or blog before spending time on a pitch. Another valuable tool for this, available through the blog search database Technorati, is a site’s authority. Authority measures a site’s influence in the blogosphere within a similar content category based on [...]
Social media offers the promise of far-reaching, online exposure at a relatively low cost. And today in healthcare B2B marketing, having a social media program as part as your overall promotional efforts is now more likely the norm than the differentiator. But there are companies that rush into social media marketing programs without a true [...]
The following article ran in the November/December 2009 issue of Billing, the Journal of the Healthcare Billing & Management Association.
You’ve been together for years and although you’ve tried everything that you could, the spark’s just not there anymore. How could it be when there’s no communication? Sure, you’ve both been loyal till now, but if [...]
Earlier this year, Google announced its latest product, Google Wave, and positioned it as a revolutionary way to communicate and collaborate on projects. Although not much was known about Google Wave in the first few months after the announcement, executives did share that Google Wave would give users the following features:
The ability to share documents [...]
Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started:
Healthcare Information and Management Systems Society (@HIMSS). [...]