Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘HIMSS’

Category: HIMSS, Healthcare Reform

National Health IT Week

Posted: Lawrence Hahn

The Fifth Annual National Health IT Week is being held June 14 -18, 2010 in Washington, DC. Join us for this collaborative forum where public and private healthcare constituents will work in partnership to educate industry and policy stakeholders on the value of health IT for the US healthcare system. Now, with the enactment of [...]

Category: HIMSS

Our guide to Atlanta’s best

Posted: Berkley Ridenhour

Planning to attend HIMSS10 in Atlanta, March 1–4? If you’re new to the area, check out the Dodge Communications Guide to Atlanta’s Best installments on the Healthcare IT News Destination HIMSS10 blog. Current posts include suggestions for tourist attractions to visit in your pre- or post-conference free time, and a guide to where you can [...]

Category: Healthcare Communications, Healthcare Marketing, Messaging, Public Relations, Social Media

Rekindle the Passion – Marketing techniques to help healthcare billing companies to save their customer relationships

Posted: Dave Anderson

The following article ran in the November/December 2009 issue of Billing, the Journal of the Healthcare Billing & Management Association.
You’ve been together for years and although you’ve tried everything that you could, the spark’s just not there anymore. How could it be when there’s no communication? Sure, you’ve both been loyal till now, but if [...]

Category: Marketing Tips, Public Relations, Social Media

Top 10 Twitterers for healthcare marketing and PR professionals

Posted: Cathi Hilpert

Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started:

Healthcare Information and Management Systems Society (@HIMSS). [...]

Category: Healthcare Communications, Healthcare Marketing, Public Relations, Social Media

Five Twitter myths decoded

Posted: Chowning Johnson

Twitter has been all the buzz for the past few months, but many people still have misconceptions about this social media tool from who is using it to how it can be used. Following, we’ve decoded some of the most prevalent Twitter myths in the healthcare industry.

Nobody in healthcare uses it.
To the contrary. I think [...]

Category: Healthcare Communications, Social Media

10 ways healthcare companies can leverage the power of LinkedIn

Posted: Kathleen Bowley

With more than 40 million estimated users, LinkedIn is fast becoming an essential tool for professionals interested in more effectively promoting their businesses or expanding their career networks. While a growing number of professionals are ‘linking in,’ few users have truly optimized the value of this evolving social networking site. Here are some productive ways [...]

Category: Healthcare Marketing, Marketing Communications, Marketing Tips, Social Media

From twidiot to twitterrific

Posted: Chowning Johnson

Twitter has undoubtedly been a hot topic for quite a few months now. We know hospitals for example have been twittering during surgeries and other organizations like HIMSS have been using it to publicize Web content and upcoming events. But, what’s in it for you as a healthcare IT vendor?
The value of business-to-business and business-to-consumer [...]

Category: HITECH Act

Still time to wait for EHR investments?

Posted: Dave Anderson

The HIMSS Vantage Point for this month titled “ARRA: Impact on Healthcare Spending” released the results of a survey that asked healthcare IT executives when they believed healthcare organizations planned to invest in EHR technology. It’s unfortunate, albeit not surprising, that 75 percent will wait until funding guidelines are made clear or defer the investment [...]

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