Huh? It may sound ridiculous, but it illustrates one of the most significant marketing and PR challenges facing healthcare IT companies today. Many innovative healthcare companies are pioneering products and services that are ahead of the market—helping improve patient safety, enabling better care delivery or delivering greater efficiencies to business operations. Yet your prospect often [...]
Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started:
Healthcare Information and Management Systems Society (@HIMSS). [...]
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B2B Marketing,
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Mark Hagland is a nationally recognized health care journalist, public speaker, and author. More information about him and about his work can be found at www.markhagland.org. In the following entry, he shares a few thoughts about the health care reform that is already happening in America.
With all the heat surrounding the national health care reform [...]
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Transparency
With more than 40 million estimated users, LinkedIn is fast becoming an essential tool for professionals interested in more effectively promoting their businesses or expanding their career networks. While a growing number of professionals are ‘linking in,’ few users have truly optimized the value of this evolving social networking site. Here are some productive ways [...]
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In case you have yet to see Ross Martin’s brilliantly creative YouTube video explaining “everything you need to know about the Health Information Technology for Clinical and Economic Recovery (HITECH) Act in under four minutes” it’s a definitive must-see. Should you not learn anything new, it’s at least entertaining! Check out HITECH: An Interoperetta in [...]
This Q&A is from our conversation with Lee Barrett, executive director of the Electronic Healthcare Network Accreditation Commission (EHNAC), a non-profit standards-development and accreditation organization.
Q: As a non-profit standards and accreditation group, what is your long-term perspective on where the industry stands as it works toward “reinventing” healthcare?
A: Most healthcare information technologies have been [...]
Dr. Joel Diamond, CMO for Dodge client dbMotion, provides some interesting insight into the world of interoperability on his blog. Utilizing dbMotion technology, the University of Pittsburgh Medical Center (UPMC) recently completed the initial phase of its extensive interoperability initiative. As a practicing physician within the UPMC network, Dr. Diamond provides an interesting perspective on [...]