Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Interoperability’

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Marketing Tips, Public Relations

Marketing a car as “safe” can only work if the market knows what a car IS

Posted: Brad Dodge

Huh? It may sound ridiculous, but it illustrates one of the most significant marketing and PR challenges facing healthcare IT companies today. Many innovative healthcare companies are pioneering products and services that are ahead of the market—helping improve patient safety, enabling better care delivery or delivering greater efficiencies to business operations. Yet your prospect often [...]

Category: Marketing Tips, Public Relations, Social Media

Top 10 Twitterers for healthcare marketing and PR professionals

Posted: Cathi Hilpert

Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started:

Healthcare Information and Management Systems Society (@HIMSS). [...]

Category: Guest Blog, Healthcare Reform, Interoperability, Media, Vendors

Guest post: Looking inside health care—the reform that’s already underway now

Posted: Brad Dodge

Mark Hagland is a nationally recognized health care journalist, public speaker, and author. More information about him and about his work can be found at www.markhagland.org. In the following entry, he shares a few thoughts about the health care reform that is already happening in America.
With all the heat surrounding the national health care reform [...]

Category: Healthcare Communications, Social Media

10 ways healthcare companies can leverage the power of LinkedIn

Posted: Kathleen Bowley

With more than 40 million estimated users, LinkedIn is fast becoming an essential tool for professionals interested in more effectively promoting their businesses or expanding their career networks. While a growing number of professionals are ‘linking in,’ few users have truly optimized the value of this evolving social networking site. Here are some productive ways [...]

Category: HITECH Act, Interoperability

Singing the praises of the HITECH Act

Posted: Jennifer Norman

In case you have yet to see Ross Martin’s brilliantly creative YouTube video explaining “everything you need to know about the Health Information Technology for Clinical and Economic Recovery (HITECH) Act in under four minutes” it’s a definitive must-see. Should you not learn anything new, it’s at least entertaining! Check out HITECH: An Interoperetta in [...]

Category: Electronic Health Records, Guest Blog, Interoperability

Guest post: Charting a credible course to accountability — and interoperability

Posted: Dave Anderson

This Q&A is from our conversation with Lee Barrett, executive director of the Electronic Healthcare Network Accreditation Commission (EHNAC), a non-profit standards-development and accreditation organization.
Q: As a non-profit standards and accreditation group, what is your long-term perspective on where the industry stands as it works toward “reinventing” healthcare?
A: Most healthcare information technologies have been [...]

Category: Interoperability, Vendors

Health interoperability and intelligence exposed

Posted: Brian Parrish

Dr. Joel Diamond, CMO for Dodge client dbMotion, provides some interesting insight into the world of interoperability on his blog. Utilizing dbMotion technology, the University of Pittsburgh Medical Center (UPMC) recently completed the initial phase of its extensive interoperability initiative. As a practicing physician within the UPMC network, Dr. Diamond provides an interesting perspective on [...]

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