While the contractual details of basketball player LeBron James’ signing with the Miami Heat have been completed, we are now witnessing the public dissection of how the move was made, which is sure to continue for some time.
A quick recap: Last Thursday, ESPN hosted the LeBron James show, dedicated to the announcement of where James [...]
Guest post by Robert Meyer, vice president of marketing for Chamberlin Edmonds (Atlanta)
A public relations program is not an undertaking that typically correlates one-to-one with sales.
Strategic PR is intended to increase brand awareness and market exposure. Position an organization as an innovator and thought leader in its market niche. Educate target audiences about industry issues. [...]
The following article ran in the November/December 2009 issue of Billing, the Journal of the Healthcare Billing & Management Association.
You’ve been together for years and although you’ve tried everything that you could, the spark’s just not there anymore. How could it be when there’s no communication? Sure, you’ve both been loyal till now, but if [...]
While we sing the praises of social media, such as Twitter, blogs and LinkedIn, healthcare IT companies need much more to succeed. For example, social media doesn’t replace a marketing strategy, nor does it substitute for public relations efforts. And taking on a social media campaign is not a short-term strategy that should be entered [...]
Whether you’re selling to consumers or other businesses, there’s no better endorsement than one from a client, and this is especially true for healthcare IT vendors. Showing prospects that you have clients willing to speak on your behalf gives your product third-party credibility and often puts it ahead of competitive products. We’ve included five ways [...]
This Q&A is from our conversation with Jim Riley, vice president sales and marketing at Capario. We asked him to share his thoughts on the healthcare company’s recent rebranding initiative, which spanned everything from a new corporate name, logo and tagline to a new Web site, collateral materials and a comprehensive public relations campaign.
Q: Why [...]
In public relations, press releases aren’t really the Holy Grail, but they are certainly a meat and potatoes staple of the profession. That being said, many have speculated if this form of PR is moving toward extinction, especially as social media continues to gain momentum. A recent opinion piece from Bulldog Reporter highlights this exact [...]
With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic?
If so, you’re not alone. [...]
It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, these [...]
By now, most people are aware of what Twitter is and how a “tweet” works. One unexpected aspect of this social media tool has been its positive impact on the relationship between journalists and PR professionals. We have found that an increasing amount of healthcare publications and journalists are utilizing Twitter as a vehicle for assembling [...]