URL X-ray: With phishing, spamming and spyware all remaining concerns in the Web 2.0 world, URL X-ray is a neat little tool that allows you to combat this problem. Unless you’re sure of the source, clicking on a shortened URL in Twitter or anywhere else can be a risky activity, but by entering the shortened [...]
With social networks popping like weeds right now, healthcare firms need to make sure that they have a solid strategy for determining which network to join and when. Each week new social outlets emerge for different lifestyles, hobbies and careers – including ones for the healthcare industry.
So with new niche social networks starting every day, [...]
TweetedRanks: TweetedRanks is a free and easy tool that does exactly what it sounds like: it tweets the Google ranks of any site you’ve associated with your account. Updates are sent via direct message, and users can also choose to get update messages via Google’s IM client, Google Talk. On the TweetedRanks site, users set [...]
If you’re in any way involved with marketing, you realize there’s something wrong with that question. It’s the word “waiting.” Marketing is defined as a strategy by which companies live and breathe – it demands outreach, communication and forward motion. If you have been sitting at your desk with a stack of outdated brochures and nowhere [...]
Digsby: For the social media enthusiast who is feeling spread too thin, Digsby is the perfect tool for integration. With one free account and a quick software download, Digsby users can combine all of their IM buddies from AIM, G-chat, MSN, etc. into one buddy list; manage multiple e-mail accounts from Gmail, AOL and Yahoo! [...]
Posterous: Posterous is a site that allows anyone to post any item of interest to the Web at any time, then provides the user with a custom URL that they may then share via their social networks. Acting as a sort of hybrid of a blog and Twitter, all a user has to do is [...]
API: API (application programming interface) is an interface that allows one software application to interact with another. In social media, the API is what allows sites like Twitter to be used through desktop applications such as TweetDeck or mobile applications like UberTwitter. Shared APIs also allows users’ Twitter updates to display on their Facebook page, [...]
Your most important audience is your employees…are you paying attention?
Your company is jumping on the social media bandwagon. You are pushing messages out on Facebook, Twitter, Linkedin, online blogs and even having your CEO checking in on Foursquare. All of your PR and Marketing 2.0 efforts are covered, right?
Wrong.
In the new age of social media [...]
Crowdsourcing: Crowdsourcing is a combination of the terms crowd and outsourcing. In social media, crowdsourcing is when someone uses his or her network to find a quick answer to a question. This can be anything from a reporter looking for source information to a traveler searching for a great restaurant in an unfamiliar city. This [...]
Twitter Grader: We have discussed many ways to monitor how Twitter activity is spread and what impact it can have. But how does all of this reflects upon the user, and how does the average tweeter stack up against his peers? Twitter Grader uses a combination of traits to apply a grade of 1-100 to [...]